Pricing is the first thing most agencies ask about white label SEO, and the hardest to compare, because every provider packages differently. This guide breaks down typical 2026 wholesale prices, what drives them, and what agencies charge their clients.
Typical white label SEO pricing in 2026
Monthly SEO plans (wholesale, per client)
| Plan level | Typical client | Wholesale range |
|---|---|---|
| Local / starter | Single-location service business, low–medium competition | $300–$800 / month |
| Growth | Competitive local, regional or multi-service clients | $800–$1,500 / month |
| Scale / enterprise | Multi-location, ecommerce, national or highly competitive | $1,500–$3,000+ / month |
One-off services (wholesale)
| Service | Typical range |
|---|---|
| Technical SEO audit | $150–$1,500 depending on site size |
| Google Business Profile setup & optimization | $100–$300 |
| Citation clean-up / build | $100–$400 |
| SEO blog post (1,000–1,500 words) | $60–$250 |
| Service or location page | $60–$200 |
| Editorial outreach link | $100–$500+ per link |
| Branded dashboard setup | $100–$400 |
For reference, our own wholesale plans are $399, $799 and $1,499 per client per month. See our pricing.
What drives white label SEO cost
1. Competition
Ranking a plumber in a small town takes far less work than ranking a personal injury lawyer in Los Angeles. More competition means more content, more links and more time.
2. Link quality
Links are the biggest cost variable. A real editorial link earned through outreach costs far more than an automated or network link, and it’s the only kind that’s safe long term. See our link building approach.
3. Content volume and expertise
Industry-aware, edited content costs more than generic writing, especially for legal, medical and financial clients, where accuracy matters.
4. Site size and complexity
Ecommerce stores and large sites need more technical work. That’s why ecommerce SEO usually sits in the higher tiers.
5. Reporting and account management
Branded dashboards, a dedicated account manager and US-hours communication add cost, and they’re what make reselling practical.
What agencies charge clients
Most agencies mark wholesale SEO up by 2–3×. Common retail ranges:
| Wholesale | Typical retail | Gross margin |
|---|---|---|
| $399 | $800–$1,000 | 50–60% |
| $799 | $1,500–$2,000 | 47–60% |
| $1,499 | $3,000–$4,000 | 50–63% |
Retail price depends on your market, positioning and what else you bundle in, such as strategy calls, PPC or web maintenance. Our guide on how to price SEO services covers pricing models in depth.
Cheap white label SEO: what you’re really buying
Be wary of plans priced far below the ranges above. To deliver a full SEO plan for $99–$199 a month, something has to give. It’s usually one or more of these:
- Automated directory and profile links
- Private blog network (PBN) links
- Unedited AI content
- The same “tasks” reported every month with little new work
- No real strategy, just a fixed checklist
The real cost appears later: lost rankings, penalized sites and clients who cancel and leave bad reviews.
How to budget your first white label SEO clients
- Choose one client who has asked for SEO.
- Get a free branded audit to define scope.
- Pick the wholesale plan that matches the client’s competition level.
- Price at 2–3× wholesale and present the audit as your recommendation.
- Review margin after 90 days, then roll out to more clients.
Want our full wholesale and suggested retail price list? Download the reseller pricing sheet.