The audit that wins and keeps clients
An audit is often the first SEO deliverable a client sees from your agency. A strong one builds trust and justifies a retainer. A weak one, a 60-page automated export full of jargon, makes your agency look like it doesn’t know what matters.
Our white label SEO audits are built to be presented. They’re clear, specific to the client’s business, and end with a plan.
What we audit
Technical SEO
- Crawlability and indexing: robots.txt, XML sitemaps, canonical tags, noindex use, crawl errors
- Site speed and Core Web Vitals on mobile and desktop
- Site architecture, internal linking and orphan pages
- HTTPS, redirects, broken links and status codes
- Structured data (schema) coverage and errors
- JavaScript rendering issues
On-page SEO
- Title tags, meta descriptions and heading structure
- Keyword targeting and cannibalization between pages
- Thin, duplicate or outdated content
- Image optimization and alt text
Content and keyword gap
- Which keywords competitors rank for that your client doesn’t
- Missing service, location or category pages
- Content that should be merged, refreshed or removed
Off-page and local
- Backlink profile health and toxic link review
- Competitor backlink gap
- Google Business Profile completeness and local citations, for local clients
AI search visibility
- Whether the brand appears in Google AI Overviews and AI assistants for key questions, and what content changes would help. See our AI search optimization service.
What you receive
- Executive summary. One page your client’s owner will actually read.
- Prioritized action plan. Fixes ranked by impact and effort, grouped into a 30/60/90-day roadmap.
- Detailed findings. Every issue explained in plain English, with affected URLs.
- Developer sheet. A spreadsheet your web team can work through.
All of it carries your agency’s branding. Our name appears nowhere.
Ways agencies use our audits
- Pre-sale audits to close new SEO retainers. Try it with our free audit offer.
- Onboarding audits at the start of every monthly SEO engagement. These are included in all plans.
- Website redesign audits before a migration, so rankings survive the launch.
- Standalone paid audits you resell for $500–$2,500 depending on site size.
