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White Label PPC Management

White label Google Ads management for agencies. Campaign builds, optimization, conversion tracking and branded reporting by a PPC specialist with 10+ years' experience.

In short

White label PPC management is Google Ads (and Microsoft Ads) management done by our team for your agency's clients and delivered under your brand. It's led by a Google Ads specialist with more than a decade of hands-on experience, and it's the most natural upsell for any agency already selling SEO.

Report and analytics dashboard for PPC

Why add PPC to your SEO offer

SEO takes months to compound. Google Ads can produce leads in days. Selling both lets your agency deliver quick wins while SEO builds, protect clients from algorithm swings, and raise the value of each account. Clients who buy SEO and PPC together tend to stay longer, because they see results from day one.

Led by a decade of Google Ads experience

Our founder has managed Google Ads accounts for more than ten years across 100+ businesses and holds Google Ads and Google Analytics certifications. That depth covers lead generation for home services, legal and healthcare, as well as ecommerce Shopping and Performance Max.

What’s included

Account audit and strategy

A branded audit of the existing account (or a strategy for a new one): wasted spend, search terms, match types, bidding, structure, ad assets, landing pages and tracking.

Campaign builds

Search, Performance Max, Shopping, Local Services Ads and remarketing campaigns built around the client’s goals and budget. We include tightly themed ad groups, tested ad copy and every relevant asset.

Conversion tracking

GA4 and Google Ads conversion setup, enhanced conversions, call tracking and offline conversion imports from CRMs, so bidding optimizes for real leads and sales.

Ongoing optimization

Weekly search-term mining and negatives, bid and budget management, ad testing, landing page recommendations and placement exclusions.

Branded reporting

Monthly reports and live dashboards showing spend, leads, cost per lead and return on ad spend, combined with SEO data when you sell both. See our reporting service.

SEO and PPC working together

Paid search data shows which keywords convert, and we feed that into the client’s SEO keyword strategy. Strong organic rankings let you pull paid spend back from terms the client already owns. One partner running both means no finger-pointing between vendors.

Ask about white label PPC when you contact us, or start with the SEO side through our reseller program.

White Label PPC Management: FAQ

  • Which ad platforms do you manage?
    Google Ads (Search, Performance Max, Shopping, Display, YouTube, Demand Gen), Google Local Services Ads and Microsoft Advertising. We can coordinate with your Meta Ads team or provide Meta Ads support on request.
  • Who owns the ad account?
    Your client or your agency, always. We work as a user on the account, or through your manager (MCC) account, and never as the owner.
  • Do you set up conversion tracking?
    Yes, and we treat it as non-negotiable. We set up or fix GA4 and Google Ads conversion tracking, enhanced conversions, call tracking and offline conversion imports where relevant. Optimizing without accurate conversions is guesswork.
  • How do you price white label PPC?
    As a monthly management fee based on ad spend and complexity, quoted per client. Ad spend is always billed directly to your client's card and never passes through us.
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Add SEO to your agency without hiring a single person
Send us one client site. We’ll return a branded audit and a 90-day plan you can present as your own — free, no contract.