SEO that moves revenue, not just rankings
Ecommerce SEO is a different job from local SEO. Stores have thousands of URLs, duplicate content traps, faceted navigation, out-of-stock products, and category pages that compete with Amazon and big-box retailers. It takes a specialist approach, and most generalist agencies don’t have one in-house.
What’s included
Technical ecommerce SEO
- Crawl budget and index management for large catalogs
- Duplicate content from variants, filters, tags and collection paths
- Canonicalization and pagination
- Site speed and Core Web Vitals, especially on product and collection templates
- Product, Offer, Review and Breadcrumb structured data for rich results
- Handling out-of-stock and discontinued products without losing rankings
Category (collection) page optimization
Category pages usually have the most valuable commercial keywords, like “women’s trail running shoes”, and most stores leave them nearly empty. We do keyword mapping, write optimized intro and supporting copy, add FAQs and build internal links to help them rank.
Product page optimization
Unique titles, descriptions and specifications for priority products, plus guidance on reviews, images and Q&A content that improve both rankings and conversion.
Content for the full buying journey
Buying guides, comparisons and how-to content that capture research-stage searches and link to category pages. Written by our content team.
Links and digital PR
Product-relevant link building and PR to build the authority needed to compete in crowded categories.
Reporting tied to revenue
Our branded reports show organic revenue, transactions and conversion rate alongside rankings and traffic, so your client sees exactly what SEO is worth to their business.
Pair it with Shopping and PPC
Most ecommerce clients also run Google Shopping and Performance Max. Because we offer white label PPC too, you can sell a complete search package and we’ll make sure SEO and paid campaigns support each other.